Your Business in the Summer ~ You Can Take Time Off!
It is that time of year where you are planning out your summer vacations. The kids are home from school and you need a break!
But what does that mean for your business?
As solopreneurs we often are the ONLY one that does everything in our business. Marketing, strategizing, social media, website edits, selling and just running our business in general.
Business owners need a vacation too, to recharge and unplug. Finding the balance between your personal life and business life is not an easy task and one that took me many years to master.
It is OK to delegate projects in your small business. For example, when is the last time that you took a look at how your website is performing? Have you updated your keywords, added new blogs, updated and optimized photos?
If you answered “no” to any of the above, it may be time for a refresh. There is no better time then the summer to get your website refreshed for current and new customers visiting your website. That is where I come in to help your business in the summer. Take your vacation and leave the details to me because I got you! Being an award winning website designer in Hamilton, ON is the proof from clients that you will receive a well optimized functioning web design.
When Is the Last Time You Updated Your Logo?
Besides having a well functioning website, is your brand. Have you recently done a logo checklist? You can do one for Free Here
Target audiences will change as your business grows. Keeping up with trends means keeping up with your audience and their interests. Is your logo doing what is should be doing? Are you being consistent with your brand voice? After going through my logo checklist it may be time for a complimentary chat.
Maybe you are not fully in love with your brand and want a change. Realigning your business core values and strategies every 3-5 years will attract new customers by being more visually appealing. Your business will see more engagement on social media too. It could also be time for a refresh if your business has taken a new direction, or added more products.
Summer is the perfect time to delegate your business so you can enjoy time with family, go on summer vacations and leave the rest to us.