Does your Logo Branding Reflect Your Business?

There is many aspects that go into creating a business logo. Anyone can go into an application and quickly create one for their business. There are apps like Canva that create logos for you for free; logo generators and places like Fiverr. This may sound ideal when you are just starting out and funds are tight; but let’s think down the road for a minute. If you want your business to look professional and reflect all aspects of your brand it is always best to hire a professional. The investment you make will pay off in the long run.

You have your business name. You have your business vision and colors that you want to reflect your business. But do you know the difference between a logo and branding?

As you can see there is a big difference between the two. Yes a logo represents your business. Whether it is from an icon or text, this is the first thing your customers will see and remember. It is always a good idea to use Pinterest when searching for ideas on color palettes, fonts and aesthetics. Just do not copy what you see; get ideas only to convey to your professional designer!

A logo is the graphics and colors that represent your company’s name.

There are 5 types:

• Wordmark – these are text-based that only consist of words or letters
• Lettermark – these combine letters in an eye-catching font
• Combination Mark Logos – these combine both text and graphics to create a unique representation of their business
• Emblem – these use text and graphic elements within a shape like a circle
• Abstract – these are more creative and contain an abstract design

A brand involves more than just your business name. There are elements like your values, mission statement, quality and voice that will define how your customers see your brand. There are also the aesthetics like colors and fonts.

Your brand identity will include things like:

• Brand Color Palette – these are color combinations that are used in your logo, website design, and marketing materials.
• Brand Fonts – it is important to choose the right fonts to represent your brand’s values and mission
• Brand Voice – this is the communication you use with your customers in your marketing. Things like emails, newsletters, website content and social media
• Brand Positioning – how will your brand stand out from competitors? This includes your selling point and the WHY when customers choose you
• Social Media Presence – all your platforms should have a consistent look and feel by using the visuals that match your logo branding
• Website Design – your website should be designed to reflect your brand. It also should be easy to navigate. Featuring visuals that represent your brand and messaging
• Marketing Materials – Brochures, flyers, business cards etc; should all match your brand identity and messaging.

Logo Branding is a process that creates and expresses your business. It will create an emotional connection with your customers.

Conclusion

Starting a new business is an exciting venture. Hopefully this blog has given some insights on what to consider when building your logo branding. You will want a professional look to represent your brand. My business will work with you and your budget to make your visions a reality. Making sure your branding is used not just in your logo, but your website, marketing material and social media platforms. Let’s start your business off on the right foot with a brand that will be sustainable for not just months, but for at least 2 years and more.

Let’s connect over a complimentary discovery call and bring your vision to life.

Professional Branding & Web Design Studio in Hamilton