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What Exactly is a Digital Marketer?

The Digital Marketing industry has increased dramatically. This has lead to an increase in the demand for Digital Marketers. But what is it that a Digital Marketer does?

A Digital Marketer uses the internet and digital technologies to generate leads and build brand awareness. We develop strategies through careful planning and research to help a business grow their brand through marketing campaigns. This can be done through Social Media Ads, Google Ads, and SEO to name a few.

Marketing is about connecting your business audience in the right place. Where is your audience? They are on the internet. Digital Marketing is often referred to as Online Marketing because it all happens on the internet. If you own a business, you are online. It seems that every business has a website or at minimum a social media presence.

Benefits of Digital Marketing

There are many benefits to working with a Digital Marketer because we help you reach a larger audience and hone in on your target audience. Digital Marketing is measurable and more cost-effective then the traditional advertising. Here are just a few benefits:

• You can focus on the prospects/target audience that is most likely to purchase from you
• Digital Marketing is measurable
• It is more cost effective
• You can shift your digital strategy easily
• Digital Marketing allows you to engage audiences at every stage with a funnel system
• Mobile Access

When building your business plan, more and more businesses are allowing budgets for digital marketing. Why?
Because you will get a higher return on your investment (ROI). We are online more than ever before and that will just increase. Gen Z and Millennials spend approximately 10 hours online every day.
Data is readily available with analytic tools like Google Analytics. You can not only track accurately what is happening with your business; but you can change your strategy at any time.
Targeting your ideal audience is easier by using digital marketing to target your audience(s), vs offline marketing methods. Being able to fine tune what you offer to different audiences just cannot be done offline.
Converting Prospects to Buyers is easier. This is done by creating an email list of subscribers to send promotions, deals and coupons to. Customers want to get the deals. This is your first indication that they are interested in your business.

Types of Digital Marketing

There are many part of the Digital Marketing role and it is almost impossible to offer every facet of digital marketing. Many agencies focus on what they are good at. Here are some services that a Digital Marketer will offer:

• Search Engine Optimization (SEO) ~ SEO allows your content to rank in the top positions of search engines. 91.5% of web traffic is shared by sites listed on Google’s first page. 51% of all website traffic comes from organic search.
• Content Marketing ~ contains information that will provide answers to your audience’s questions. Publishing useful content is done through blogging, social media and emails. Content Marketing is used to convert visitors to leads through funnels.
• Social Media Marketing ~ this method uses social media to provide content, to promote a product/brand. It is used as a direct contact with your audience. It is important to get close with your audience and keep them updated.
• Email Marketing ~ Probably on of the most effective ways of digital marketing to reach significant results. By keeping your subscribers updated with relevant content by promoting products and services is an effective strategy.
• Video Marketing ~ Video Marketing is great on TikTok and Instagram. 80% of people use it to learn more about products. 55% of consumers do it before buying
• Instant Message Marketing ~ IMM apps are increasing and all social media platforms have direct messaging as an opportunity for marketing strategies. It is an easy way for clients to get support when they can easily get in touch with you.
• Affiliate Marketing ~ this is a performance-based advertising where you receive a commission for promoting someone else’s products or services on your website. You can host video ads through YouTube Partner Program. You can also post affiliate links from your social media accounts.

Building trusting relationships between you as the client and your digital marketer is paramount. By listening to your vision, and getting to know you as a person, is key.

Are you a small or start-up business needing to create more brand awareness?
Donna Withnell Digital Marketing offers a complimentary discovery call to get your started. Let’s Chat!