Stand out From The Rest
Fall in Love With Your Brand all Over Again
Hello, my lovely peeps; February is Love month. When we think of love we automatically think of a person. We think of everything from romance, flowers, chocolates and of course Valentine’s Day.
Let’s take a moment to take about a different kind of Love……Your Business Brand! Are you ready to break the Canva cycle branding and elevate to the next level of loving your brand? As a designer, I cannot stress enough the importance of standing out from the rest. Beat to your own drum, dance your own dance.
Is Your Logo Designed in Canva?
If you have a Canva designed logo you may be already starting to notice the similarities with other Canva logos. The simple thing is that they all look the same. As a designer I can spot a Canva logo a mile away. But that isn’t all. Let’s say you want to customize your Canva logo, you will not be able to manipulate text, or resize it like you can in Adobe. Another big problem is trademark. You absolutely can not trademark a Canva logo. Canva designs are non-exclusive. Anyone at all can go into Canva and duplicate your logo and there is nothing you can do about it.
Ready to Fall in Love?
A good brand is one that is unique and all your own. It is one that you actually fall in love with over and over again. It is one that you want to share with all your friends and family and other businesses because you are that much in love with it. If you have read my previous post on what is logo branding; then you know all the components that go into designing a professional and unique look that you can call your own. No one can duplicate it or take it away from you. And you certainly can trademark it.
By hiring a brand designer ensures that your brand, website and graphics are aligned with a clean, professional look. Everything will be cohesive. A good designer will research your company target market and suggest the best ideas to achieve your business’s aim to attract customers. It will save you money in the end.
A good branding designer keeps your image consistent, recognizable and reliable meaning you will not need to re-brand for 5-7 years.
By creating a brand that stands out not only will you as a business owner stand out; other businesses will notice you more.
How Your Customers Will Fall In Love with Your Brand
Helping your customer fall in love with your brand is almost like a romantic seduction. Meaning it takes careful planning. Here are 3 steps that will help make your relationship with your customers as strong as possible.
- Know who your Ideal Customers are ~create detailed profiles for each of your ideal customer “types”
- Qualify your Leads ~these are those that match your profile and have the means to work with you or one of your competitors
- Design your Customer Experience ~ this is a customer journey map that outlines your overall content marketing strategy.
I hope you enjoyed the read for February Blog; the month of Love!
Remember that if you are not totally head over heels in love with you current brand; it may be a sign that it is time to think about a re-design with a professional brand designer.
Donna Withnell Design provides 3 different branding packages that are competitively priced for small business budgets. By investing in your business brand early on will actually save you money in the long run.
Until next month, be kind and love is love
Donna Withnell Design
